175 - The Mana Project - identity kit

175 - The Mana Project - identity kit

175 - The Mana Project - identity kit

The mana project - dissection - 

  • MANA = MAGIC / ENERGY - the intersection of human skill (energy) and human emotion (magic)

  • I wanted to the serif font to look like its from a vintage alchemy book, hence the font. A combination of magic + energy = alchemy (reference = science + Harry Potter + full metal alchemist)

  • For the short logo - I’m still working on it, I’m not sure what direction I’ll take but it’s probably going to be related to alchemy + religion or something else altogether.

  • The colors - orange is my fav color but I have taken an insane liking to terracotta lately, and it represents “earth” / “mud”, in the early days of alchemy - scriptures and formulae were written with a stick on mud. 


  1. Logo - serif font - italic - similar to “unfamiliar” by currents 

  2. Colors - Brown/beige + terracotta

  3. Short logo - Inscription - similar to - in the beginning clothing



The mana project - dissection - 

  • MANA = MAGIC / ENERGY - the intersection of human skill (energy) and human emotion (magic)

  • I wanted to the serif font to look like its from a vintage alchemy book, hence the font. A combination of magic + energy = alchemy (reference = science + Harry Potter + full metal alchemist)

  • For the short logo - I’m still working on it, I’m not sure what direction I’ll take but it’s probably going to be related to alchemy + religion or something else altogether.

  • The colors - orange is my fav color but I have taken an insane liking to terracotta lately, and it represents “earth” / “mud”, in the early days of alchemy - scriptures and formulae were written with a stick on mud. 


  1. Logo - serif font - italic - similar to “unfamiliar” by currents 

  2. Colors - Brown/beige + terracotta

  3. Short logo - Inscription - similar to - in the beginning clothing



The mana project - dissection - 

  • MANA = MAGIC / ENERGY - the intersection of human skill (energy) and human emotion (magic)

  • I wanted to the serif font to look like its from a vintage alchemy book, hence the font. A combination of magic + energy = alchemy (reference = science + Harry Potter + full metal alchemist)

  • For the short logo - I’m still working on it, I’m not sure what direction I’ll take but it’s probably going to be related to alchemy + religion or something else altogether.

  • The colors - orange is my fav color but I have taken an insane liking to terracotta lately, and it represents “earth” / “mud”, in the early days of alchemy - scriptures and formulae were written with a stick on mud. 


  1. Logo - serif font - italic - similar to “unfamiliar” by currents 

  2. Colors - Brown/beige + terracotta

  3. Short logo - Inscription - similar to - in the beginning clothing



Oct 2, 2024